PBV Agency x Loop Earplugs
PBV Agency x Loop Earplugs

Creative strategy
that performs.

You're looking for someone who bridges performance data and creative direction. I've spent 15 years building exactly that.

Presented by
Pauline Ventura
Agency
PBV Agency
Based in
Amsterdam
Client work sample

Creative strategy that reaches the right people.

Who's behind this deck
Who's behind this deck

15 years in.
Independent by choice.

I started in hospitality, moved into fashion, and spent years leading digital and social for brands like Tommy Hilfiger and Bulgari before going independent in 2025.

I founded PBV Agency to work differently, closer to the brands I work with, more accountable for outcomes, and without the overhead that slows most agencies down.

Today I work with lifestyle, hospitality and DTC brands across Europe on paid social, creative strategy and performance reporting.

I'm based in Amsterdam. I work with founders and marketing leads who want someone senior in the room, not managing a junior team from a distance.

Where you are today
Where you are today

Scaling creative
at speed is harder
than it looks.

Three patterns I recognise from the outside looking in.

Volume without chaos
You're running high-frequency paid social across Meta, TikTok and YouTube. You need creative that's built to test, not just to look good.
The brief-to-launch gap
Between performance insight and final asset, things get lost. Misaligned briefs, slow iteration cycles, creative that doesn't reflect what the data is telling you.
AI is already in the room
The question isn't whether to use it. It's whether the person using it knows how to turn AI output into execution-ready creative direction. Most don't.
Why PBV
Why PBV

Performance logic
built into
every brief.

Four things I bring that map directly to what you're building.

Briefing at scale, from experience
At Tommy Hilfiger I built and ran briefing systems for high-volume, fast-paced social campaigns. I know what a brief needs to survive contact with a production team.
Performance-first creative direction
Paid social across Meta and Google for lifestyle, hospitality and DTC brands. I brief for outcomes. Every concept has a test hypothesis behind it.
AI across the full creative cycle
I use Claude, Gemini and NotebookLM for strategy, brief prep and insight extraction, and to generate and refine visual concepts before they go into production.
You get the strategist, always
No junior hand-offs. I'm in the brief, the review, the QA and the iteration cycle. Start to finish.
The engagement model
The engagement model

Embedded, not external.

What Loop Earplugs owns
Direction and approval
Campaign priorities, platform budgets, performance data, brand guardrails and final sign-off on every asset.
What PBV owns
Briefs, concepts and QA
Creative briefs, testing frameworks, AI-assisted ideation, concept iteration and pre-launch quality assurance.
How we stay aligned
Your rhythm, not mine
Regular check-ins, clear communication. I adapt to the pace and process that works best for your team.
When scope grows, I don't disappear behind a team. I bring in a trusted network of specialists: tracking and funnel setup, creative production, paid media execution. You stay working with me, and we scale together when it makes sense.

Available as a retained collaboration or a defined project sprint.

Proof points
Proof points

Brands I've helped grow.

Tommy Hilfiger
Social strategy at global scale
Led social strategy and built a responsive content engine for one of the world's most recognised fashion brands. Fast-paced, event-driven, high volume.
Me and All Hotels · Hyatt
Social, paid and performance
Social media strategy, paid boosting and performance reporting for a lifestyle hotel brand across Europe. Ongoing since February 2026.
Les Elfes International
Paid media and content strategy
Full paid media management (Meta and Google), monthly content calendars and CEO-level performance reporting for a Swiss luxury youth programme.
Swiss Luxury Wellness Brand
Brand and paid growth strategy
Full 2026 brand and paid growth strategy. DTC focus, Swiss market with EU expansion roadmap. Confidential on request.
Let's talk
Next steps

Let's find out
if this clicks.

1
You take some time with this deck.
2
We get on a call. I'd love to hear more about where Loop Earplugs is heading and what the real challenges look like.
3
If it feels like a good fit, we figure out the best way to work together.
Get in touch
Pauline
Ventura.
Email
pauline@pbvagency.com
Website
pbvagency.com
Based in
Amsterdam, Netherlands
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